Today we are talking with Leslie Drate.
Leslie manages the U.S. consumer social media program for printers and ink at HP.
At HP, Leslie has multiplied the value of multi-million dollar digital spends through hyper-targeted data.
Today’s goal is to talk about the impact of social media on technology companies and society.
Here are some things we spoke about:
- How Leslie got into Social Media [spp-timestamp time=”2:38″]
- YouTube – why it is an important player [spp-timestamp time=”4:58 “]
- How Gen Z receives information through Influencers. [spp-timestamp time=”5:42″]
- Definition of an influencer[spp-timestamp time=”6:06″]
- Trends in the Industry
- Pay to play market – understanding details / increasing efficiency [spp-timestamp time=”8:05″]
- Paid – Facebook, Instagram, B2B, Linkedin [spp-timestamp time=”9:03″]
- Using Facebook as News feed [spp-timestamp time=”9:24″]
- “Thumb stopping content” [spp-timestamp time=”9:41″]
- How does HP tie in social media with their brand [spp-timestamp time=”13:50″]